Meet Our Management Team at Soft Touch Logistics
Ashok Dhiman
Founder & CEO
With a remarkable career spanning over 35 years, Ashok Dhiman brings a wealth of experience and expertise to his role as the Founder and CEO of Soft Touch Logistics (STL). Ashok’s journey in the corporate world began in 1995, where he honed his skills in finance as a head in a multinational company. Over the years, he demonstrated exceptional leadership and strategic acumen, earning a reputation for his ethical values and commitment to excellence.
In 2016, Ashok transitioned into the realm of cold chain logistics, serving as a General Manager until 2020. During this time, he gained invaluable insights into the intricacies of the logistics industry, further solidifying his passion for driving innovation and delivering superior customer experiences.
As the visionary leader of STL, Ashok Dhiman is dedicated to upholding the highest standards of professionalism and integrity. With his vast knowledge and unwavering commitment to ethical principles, he spearheads the company’s mission to redefine logistics solutions with a focus on reliability, efficiency, and sustainability. Under his guidance, STL continues to flourish as a trusted partner for businesses across the Food Frozen and Pharma industries, setting new benchmarks for excellence in the logistics sector.
Fateh Yadav
Co-Founder & CFO
Bringing over 20 years of invaluable experience in the pure logistics industry, Fateh Yadav serves as the Co-Founder and Chief Financial Officer (CFO) of Soft Touch Logistics (STL). Fateh Yadav, fondly referred to as Yadav ji, is a seasoned professional renowned for his expertise in managing logistics operations on a large scale.
Throughout his career, Yadav ji has cultivated strong relationships within the logistics ecosystem, fostering seamless collaboration between fleet teams and client teams. His deep understanding of the intricacies of logistics operations enables him to navigate challenges effectively and optimize processes for maximum efficiency and customer satisfaction.
As the Co-Founder and CFO of STL, Yadav ji plays a pivotal role in shaping the company’s strategic direction and financial management. His astute leadership and commitment to excellence drive STL’s mission to deliver innovative logistics solutions with a focus on reliability, transparency, and customer-centricity.
With Yadav ji at the helm, STL continues to strengthen its position as a trusted partner for businesses in the Food Frozen and Pharma industries, offering tailored logistics solutions that meet the evolving needs of its clients and exceed industry standards.
Dheeraj Sethi
Co-Founder & COO
With over 25 years of extensive experience in the pure logistics industry, Dheeraj Sethi serves as the Co-Founder and Chief Operating Officer (COO) of Soft Touch Logistics (STL). Affectionately known as Dheeraj ji, he brings a wealth of expertise in managing transport authority work, procurement of new fleet, and overseeing repair and maintenance operations.
Dheeraj ji’s core strength lies in his ability to streamline logistics processes and optimize resource utilization for enhanced operational efficiency. His hands-on approach to managing all aspects of fleet operations, from procurement to maintenance, ensures that STL maintains a fleet of well-maintained vehicles ready to deliver reliable transportation solutions to its clients.
As the COO of STL, Dheeraj ji plays a vital role in driving the company’s operational excellence and ensuring seamless coordination between various teams. His dedication to quality and commitment to continuous improvement align perfectly with STL’s mission to deliver best-in-class logistics services to the Food Frozen and Pharma industries.
With Dheeraj ji’s leadership, STL remains at the forefront of innovation in the logistics sector, setting new standards of excellence and reliability in every aspect of its operations.